BuildMyBrand — Global Growth Proposal

Overview

Your Spice Brand.
Global Markets.
One Partner.

You're building something ambitious — bringing authentic spices to customers across India, South Korea, Canada, and beyond. To do that profitably, you need a digital engine that doesn't just look good, but converts visitors into buyers across time zones, currencies, and cultures.

This proposal outlines exactly how BuildMyBrand will build and scale your complete digital presence — a world-class e-commerce website, targeted ad campaigns in each market, and social media that tells your brand story every single day.

🌐

Global Shopify Website

Multi-currency, multi-region e-commerce on Shopify — the world's #1 platform for international product brands.

📊

Multi-Country Ads

Culturally-tailored Meta & Google Ads campaigns for India, South Korea, and Canada — not copy-pasted, truly localized.

📱

Social Media Management

Consistent, high-quality content on Instagram and Facebook — product showcases, recipes, reels, and brand storytelling monthly.

Our Understanding

We've Done
Our Homework.

Building a spice brand that sells internationally isn't just about listing products online. Here's what your business needs — and why we're the right team for it.

01

Multi-Market Complexity

Three countries means three currencies, three audiences, and three distinct buying behaviors. Your website and ads need genuine localization — not a blanket approach.

02

Trust is Everything in Food

International buyers ordering food online need to trust what they receive. Professional visuals, clear descriptions, certifications, and a world-class website are non-negotiable for conversion.

03

Cultural Marketing is Key

What sells spices in Canada (Indian diaspora, authenticity) differs from South Korea (fusion cuisine, exotic ingredients) or India (quality, purity, value). We tailor every campaign.

04

E-Commerce is Your Foundation

International spice selling is digital-first. Your Shopify store powers all three markets — built for speed, trust, and conversion from day one.

Service 01 — Website Development

E-Commerce Platform

A Website Built
to Sell — Globally.

We'll build your international e-commerce store on Shopify — the platform used by the world's leading product brands for global selling.

One-Time Investment

₹40,000

Delivered in 2–3 weeks
+ 1 Year Free Support

Why Shopify?	What This Means for Your Spice Business
Multi-Currency	Customers in India see ₹, Canada sees CAD, South Korea sees KRW — automatically. No confusion, higher trust and conversions.
Shopify Markets	Region-specific pricing, localized checkout, and language display for each country you target.
International Shipping	Shipping zones and rates configured per country so customers always see accurate delivery costs at checkout.
Meta Pixel + GA4	Your ad data and analytics connect seamlessly — critical for optimizing your performance marketing spend across markets.
Inventory Management	Track stock, manage orders, and monitor sales across all markets from a single dashboard. No complexity.
Payment Gateways	Stripe (international), Razorpay / UPI (India), and other local payment methods fully integrated.

Website Pages

Home Page (high-converting hero + brand story)
About Us (origin, sourcing story, values)
Product Catalog (categories + filters)
Individual Product Pages (SEO-optimized)
Contact Us (enquiry form)
Shipping & Returns Policy
Privacy Policy & Terms of Service

Features Included

Multi-currency display (auto-detect by region)
International shipping rate calculator
Multiple products — full SEO per product
Payment gateway (Stripe, Razorpay or any other)
Product reviews & ratings integration
Google Analytics 4 + Meta Pixel setup
Speed-optimized (target: under 3s load time)
100% mobile-first responsive design
Admin dashboard + full training provided
1 year free technical support & bug fixes

Note: Product images, descriptions, pricing, and brand assets will be provided by you. Full requirements checklist is at the end of this proposal. Logo and graphic design is available as an add-on service. Domain name and hosting are not included in this proposal and will be managed by the client. If required, we can arrange and manage them separately at an additional cost.

Service 02 — Performance Marketing

Multi-Country Ads Strategy

Three Markets.
Three Strategies.
One Goal: Sales.

We don't run the same ad across three markets. Each country gets its own research, targeting, creatives, and messaging — built around how buyers in that market actually think and buy.

Monthly Agency Fee

₹25,000

3-Country Package
Ad budget paid separately
to Meta by you

🇮🇳

India

Meta Ads (Instagram + Facebook)

Quality, purity, and value messaging. Target health-conscious buyers, home cooks, and gifting occasions. Regional language targeting where relevant.

🇰🇷

South Korea

Meta Ads (Instagram + Facebook)

Focus on fusion cuisine appeal, exotic authenticity, and aesthetic packaging. Target urban foodies, food bloggers, and cooking enthusiasts.

🇨🇦

Canada

Meta Ads (Instagram + Facebook)

Target Indian diaspora, multicultural food enthusiasts, and health-conscious buyers seeking authentic Indian spice options.

One-Time Setup

Market research per country (audience + competitors)
Competitor ad analysis — what's working in your space
KPI definition: ROAS, CPA, CTR targets per market
Ad account audit or fresh setup (Meta)
Meta Pixel + conversion tracking setup
Google Analytics 4 event tracking integration
Custom audience creation (interest, lookalike, retargeting)
Funnel mapping: Awareness → Consideration → Purchase

Monthly Management

Campaign structure + ad set creation per market
Ad copywriting for all creatives
A/B testing of creatives, audiences, and CTAs
Daily monitoring + bid optimization
Retargeting campaigns (website visitors, cart abandoners)
Budget scaling on winning campaigns
Weekly performance check-ins
Monthly report: ROAS, CPA, CTR, spend, and sales data

Realistic Timeline:
📍 Month 1–2: Awareness & learning phase — algorithms build data, brand presence established.
📍 Month 3: First consistent conversions and sales begin appearing.
📍 Month 4+: Scaling phase — increasing budget on winning campaigns for compound growth.

Transparency Note: The recommended ad budget (₹40,000–50,000/month across 3 markets) is paid directly to Meta by you — completely separate from our agency fee. You own all accounts and see every rupee of ad spend in real time.

Service 03 — Social Media Management

Content & Community

Content That
Sells Spices
Every Day.

Consistent, high-quality social media builds trust, drives discovery, and keeps your brand top of mind. We handle strategy, creation, scheduling, and engagement.

Monthly Retainer

₹18,000

Instagram + Facebook
15 posts + 4 Reels + Stories

📅 Monthly Deliverables

15–18 feed posts (product, lifestyle, educational)
4–6 Reels / short-form videos per month
Stories — 3× per week
Caption copywriting + hashtag strategy
Comments monitoring & engagement replies

🎨 Content Themes

Product Showcases — beautiful spice visuals
Recipe Content — "how to use" guides & demos
Behind the Brand — sourcing, quality, origin story
Cultural Connection — Indian spice traditions
Health Benefits — turmeric, cumin, pepper facts
Customer Reviews & testimonial reposts

📱 Platforms Covered

Instagram (feed posts + Reels + Stories)
Facebook (posts + page management)
Content formatted for each platform's specs
Hashtag research for global discovery

📈 Monthly Reporting

Reach, impressions, and engagement data
Top-performing post analysis
Follower growth tracking month-on-month
Content strategy refinement based on data

Execution Plan

From Agreement
to Live in 30 Days.

A clear, phased launch across all three services — website, ads, and social media running together as one integrated system.

Days 1 – 7

Phase 1 — Onboarding & Strategy

Kick-off call · Requirement gathering · Shopify store setup · Ad account audit/creation · Social media audit · Strategy documents shared for approval

Days 8 – 21

Phase 2 — Build & Create

Website design + UI mockup approval · Development + product catalog upload · Payment gateway integration · Campaign structure creation (all 3 markets) · Month 1 social media content batch creation

Days 22 – 30

Phase 3 — Testing & Pre-Launch

Website QA across all devices · Payment gateway testing (multiple currencies) · Ad account final review + pixel verification · Content scheduled for launch week

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Day 30 — Website LIVE + Campaign Launched

Social media posting begins. First ads go live for the market.

Days 31 – 45

Phase 4 — International Expansion

South Korea campaign goes live · Canada campaign goes live · Pixel data collection begins · First weekly performance report shared with you

Day 45 Onwards

Phase 5 — Optimize & Scale

Weekly bid & budget optimization · A/B testing learnings applied · Retargeting campaigns activated · Budget scaling on winning ad sets · Monthly deep-dive report + growth roadmap

Investment

Transparent Pricing.

One-time website investment + a monthly plan that fits your current market ambition. All prices are BuildMyBrand agency fees — ad budgets are paid directly by you to Meta.

One-Time Investment

Global Shopify E-Commerce Website

Multi-currency · Multi-market · Payment integration · Up to 50 products · Admin training · 1 year free support & bug fixes

₹40,000

100% advance · Non-refundable once started

Monthly Plans — Marketing + Social Media

Package A

Basic

Start strong in the domestic market before scaling internationally.

₹27,000

/month total agency fee

Performance Marketing — India only
₹15,000 marketing management fee
Social Media (15 posts + 4 Reels/month)
₹12,000 social media fee
Monthly performance report
Rec. ad budget: ₹20–25k/month (yours)

★ Recommended

Package B

Standard

India + South Korea + Canada — three markets, one integrated strategy.

₹43,000

/month total agency fee

Performance Marketing — 3 markets
₹25,000 marketing management fee
Social Media (15 posts + 4 Reels/month)
₹18,000 social media fee
Weekly check-in + monthly detailed report
Country-specific ad copy & creative strategy
Rec. ad budget: ₹40–65k/month (yours)

Package C

Premium

4+ markets + premium social content + UGC video assets for ads.

₹75,000

/month total agency fee

Performance Marketing — 4+ markets
₹45,000 marketing management fee
Premium Social (20 posts + 6 Reels/month)
₹30,000 social media fee
2 UGC-style video assets for ads/month
Bi-weekly strategy calls + deep-dive report
Rec. ad budget: ₹80–1,20k/month (yours)

Important: The recommended ad budgets above are your direct spend on Meta — paid by you directly to the platform. These are NOT included in BuildMyBrand's agency fee. This ensures 100% transparency — you own all accounts and see all spend data in real time. Domain name and hosting are not included in this proposal and will be managed by the client. If required, we can arrange and manage them separately at an additional cost.

What We Need From You

Client Requirements
Checklist.

To begin your project, we'll need the following from your side. The sooner we receive these, the faster your store and campaigns go live.

🌐

Website Requirements

Brand logo (high-resolution PNG or we create)
Brand colors and fonts (if defined)
Product images — professional photos of every product (min. 1000px, clean background)
Product names, descriptions, ingredients, net weight, shelf life
Pricing in INR (we handle multi-currency conversion)
Discount / offer pricing (if applicable)
Shipping details: countries, weight-based rates, courier preference
Payment method preference (Stripe for international, Razorpay for India pr any other gateway)
Domain name
2–3 reference websites you admire the look and feel of
About Us content — brand story, origin, values
Certifications, quality marks, or awards (builds buyer trust) (If you have any)

📊

Performance Marketing Requirements

Meta Business Manager access (or we create fresh)
Ad creative assets: product photos + videos
Monthly ad budget commitment per market
Business goals: target ROAS, monthly sales target
Target customer profile: who buys your spices and why
Main competitor brands you consider your rivals

📱

Social Media Requirements

Instagram + Facebook page access (or we create)
Product photos & videos for monthly content creation
Brand voice preference: formal / friendly / premium?
Upcoming launches or promotional events to feature
Social accounts you admire / competitor Instagram pages

Terms & Conditions

Everything You Need to Know.

01.All work is executed in-house by the BuildMyBrand team. No outsourcing to third parties under any circumstances.
02.Website project cost is non-refundable once development begins.
03.Monthly agency fees (marketing + social media) are payable in advance at the start of each month.
04.The client's ad budget is paid directly to Meta by the client. BuildMyBrand does not collect or hold ad budgets.
05.Client provides all product content, images, and materials as listed in the requirements checklist. Project timeline is subject to timely delivery of these materials.
06.One designated point of contact from the client side is requested for smooth project communication.
07.Performance marketing results (ROAS, sales) depend on ad budget, creative quality, market conditions, and the algorithm's learning period. No specific sales figures are guaranteed.
08.Support is available 24x7.
09.The client retains full ownership of all ad accounts, social media pages, and the website at all times. BuildMyBrand operates as a manager, not an owner.

Why Us

Why BuildMyBrand
is the Right Partner.

Full-service agency. One team. Real strategy. Real transparency. Real results.

01 —

ROI-First Mindset

Every decision we make is tied to your returns. We optimize for actual sales and ROAS — not just reach and impressions.

02 —

Shopify Experts

We build on the world's leading e-commerce platform, optimized for international selling from day one.

03 —

Integrated Approach

Website + Marketing + Social Media work as one system — not three separate vendors. Single point of contact.

04 —

100% Transparent

You own all accounts and see all data. We never mark up ad spend or hide numbers behind opaque reports.

05 —

In-House Only

Zero outsourcing. Your project is handled by our core team — no quality gaps, no communication delays.

06 —

Fast Delivery

Website live in 3–4 weeks. Campaigns running within 7–10 days of onboarding. We move fast without cutting corners.

Client Testimonials

"Working with BuildMyBrand was smooth and professional from start to finish. They didn't just build a website — they helped us think about branding, growth, and long-term strategy."

Priya Sharma

Co-Founder, E-Commerce Brand

"BuildMyBrand completely transformed our online presence. From website design to branding, everything was clean, modern, and conversion-focused. The team understood our goals and delivered beyond expectations."

Rohan Mehta

Founder, D2C Brand

Let's Begin

Ready to Build
Your Global Brand?

Contact BuildMyBrand

Email

hello@buildmybrand.co.in

Phone / WhatsApp

+91 9829006428 · +91 9009959254

Website

www.buildmybrand.co.in

Instagram

@buildmybrand.co.in